CRO Tricks of The Trade

Aristotle: The OG of Landing Page Optimization

He’s arguably one of the most persuasive men in history, and he rocked a dress before Jaden Smith was even a twinkle in Will’s eye. No, we’re not talking about Kanye — we’re talking about Aristotle. And despite the fact that he lived long before the invention of the modern computer, Aristotle can teach us a few things about landing page optimization and how to effectively persuade your visitors to click your CTA.

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