CRO Tricks of The Trade

What Do You Do With Inconclusive A/B Test Results?

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. What now? A surprising amount of tests end up inconclusive. According to Experiment Engine’s data, anywhere from 50% to 80% of test results are inconclusive, depending on the vertical and stage of the testing program

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CRO Tricks of The Trade

Aristotle: The OG of Landing Page Optimization

He’s arguably one of the most persuasive men in history, and he rocked a dress before Jaden Smith was even a twinkle in Will’s eye. No, we’re not talking about Kanye — we’re talking about Aristotle. And despite the fact that he lived long before the invention of the modern computer, Aristotle can teach us a few things about landing page optimization and how to effectively persuade your visitors to click your CTA.

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CRO Tricks of The Trade

Wait! Are Your Exit Intent Pop-ups Optimized?

Most of us here will agree that pop-ups are annoying. Nobody likes when these pop-ups sprout, blend, and bloom in from all sides while they are attentively reading or watching content. However, pop-ups have been around for ages, and there’s a reason why they still exist. They work! Pop-ups help websites catch the attention of their visitors and convert them into customers or leads, using lucrative offers.

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CRO Tricks of The Trade

The top 8 marketing trends for 2016

What should marketers be on top of this year? One major theme is the establishment of testing as a widely accepted business practice. If last year we were “embarking on the golden age of conversion optimization,” this year finds us fully entrenched in it. Read blog post about: The top 8 marketing trends for 2016.

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CRO Tricks of The Trade

16 Copywriting Mistakes You’re Probably Making (and How to Fix Them)

Day in and day out, you’re surrounded by copy. You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. It’s easy to look around and think, “Yeah, I could have written that.” Whether you’re just getting started with copywriting or you’ve already written a few dozen landing pages, it’s important to know that copywriting mistakes are not few and far between.

To avoid making them yourself, it’s important to be aware of the most common (and costly) copywriting mistakes plaguing sites.

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CRO Tricks of The Trade

17 Tools You Need for Improved Conversions

Tools are nothing without a framework. In fact, tools can even be dangerous when you just have them.

They can lull you into complacency, knowing you can always track key performance indicators; even if in practice, you just generate reports without tying the reports into actions for the site.

You’ll know you have the right set of tools when the tools service the full stack, monitoring different things per phase, and giving you the data you need tweak your marketing approach.

 

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CRO Tricks of The Trade

4 Essential Usability Tips for 2016

For a lot of companies, January is a time to step back and plan for the year. If you’re in one of those companies, it’s a unique opportunity to course-correct.

It may be the one time you can finally grab a budget for that small survey tool you’ve always said the company needed; the one time you can fix HREFLang on the site because geography challenges are killing your conversion funnels; the one time you can make everyone pay attention to fixing on-site search.

Whatever you’re trying to achieve for web usability as the year starts, it pays to look at what a lot of the players in the space are getting wrong – and how you can improve your batting average this year by avoiding the landmines.

 

 

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