CRO Tricks of The Trade

Behind the Scenes of a Data-Driven Website Redesign

What’s the role of A/B testing and iterative, data-driven design in a website redesign process? Good question.

In this post, we want to give you a behind the scenes look into how we approached a full website redesign of Optimizely’s learning hub, the Optiverse, while using data to validate our decisions.

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CRO Tricks of The Trade

5 Ways to Optimize Your Product Pricing

Pricing is simple. Just assign a dollar amount that you think is suitable to each product, right? Not quite… Optimal pricing is as much art as it is science, and it can mean the difference between an avalanche of orders flowing out of your dispatch center or a mountain of excess stock sitting in a garage somewhere paired with an abandoned URL.

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CRO Tricks of The Trade

How to Get Form Validation Right

Form optimization is a key component of conversion optimization, and form field validation is a big part of that. It’s easy to measure, and optimizing bottlenecks in your forms is a way to produce solid ROI upfront.

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CRO Tricks of The Trade

How to increase revenues in January in the fitness industry

People are becoming more and more aware of the necessity to stay fit and enjoy a healthy life style. “Mens sana in corpore sano” is a principle to live by in order to have the energy and vitality to accomplish everyday tasks and attain your goals. The awakening process process has started  in the context of the high obesity rates over the last decade.

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CRO Tricks of The Trade

App Marketing Strategies That Have Changed the Industry

First, focus on building apps, products and services that are real businesses. Ask yourself what problems you are solving and whether what you are building would stand on its own as a revenue generating company.

Second, invest in marketing across a broad range of channels — especially App Store Optimization, content marketing, and building a robust network of influencers who can help push user acquisition for your app to the next level.

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CRO Tricks of The Trade

Dual Process Theory: How to Market to System Two

What drives your decision-making? Trick question. Two drivers are behind the wheel: system one and system two. Which system is driving right now? Which system was driving when you bought that new house? How about when you solved difficult math problems in Grade 11? As it turns out, logic is literally a scarce resource. So, if you’re making a truly rational argument, you’ll want to ensure you’re optimizing for system two

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CRO Tricks of The Trade

Pricing Research: The One Factor Everyone Forgets About

Pricing strategy is something no business (that wants to make money) can avoid. Some use various consumer research methods. Some do seat of the pants kind of stuff. But whatever strategy you use, there’s one thing that will always affect your pricing strategy. And it’s something almost no one accounts for…

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