CRO Tricks of The Trade

16 Copywriting Mistakes You’re Probably Making (and How to Fix Them)

Day in and day out, you’re surrounded by copy. You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. It’s easy to look around and think, “Yeah, I could have written that.” Whether you’re just getting started with copywriting or you’ve already written a few dozen landing pages, it’s important to know that copywriting mistakes are not few and far between.

To avoid making them yourself, it’s important to be aware of the most common (and costly) copywriting mistakes plaguing sites.

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