CRO Tricks of The Trade

17 Tools You Need for Improved Conversions

Tools are nothing without a framework. In fact, tools can even be dangerous when you just have them.

They can lull you into complacency, knowing you can always track key performance indicators; even if in practice, you just generate reports without tying the reports into actions for the site.

You’ll know you have the right set of tools when the tools service the full stack, monitoring different things per phase, and giving you the data you need tweak your marketing approach.


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