CRO Tricks of The Trade

4 Essential Usability Tips for 2016

For a lot of companies, January is a time to step back and plan for the year. If you’re in one of those companies, it’s a unique opportunity to course-correct.

It may be the one time you can finally grab a budget for that small survey tool you’ve always said the company needed; the one time you can fix HREFLang on the site because geography challenges are killing your conversion funnels; the one time you can make everyone pay attention to fixing on-site search.

Whatever you’re trying to achieve for web usability as the year starts, it pays to look at what a lot of the players in the space are getting wrong – and how you can improve your batting average this year by avoiding the landmines.



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