CRO Tricks of The Trade

App Marketing Strategies That Have Changed the Industry

First, focus on building apps, products and services that are real businesses. Ask yourself what problems you are solving and whether what you are building would stand on its own as a revenue generating company.

Second, invest in marketing across a broad range of channels — especially App Store Optimization, content marketing, and building a robust network of influencers who can help push user acquisition for your app to the next level.

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