CRO Tricks of The Trade

Behind the Scenes of a Data-Driven Website Redesign

What’s the role of A/B testing and iterative, data-driven design in a website redesign process? Good question.

In this post, we want to give you a behind the scenes look into how we approached a full website redesign of Optimizely’s learning hub, the Optiverse, while using data to validate our decisions.

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