CRO Tricks of The Trade

What Do You Do With Inconclusive A/B Test Results?

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. What now? A surprising amount of tests end up inconclusive. According to Experiment Engine’s data, anywhere from 50% to 80% of test results are inconclusive, depending on the vertical and stage of the testing program

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