In the late 90s, marketers who dabbled with web site marketing had a few things they kept track of.
Hits – the number of times an element (like an image) gets loaded. Views – the number of times pages get loaded for a visitor. Visits – the number of sessions a site has with visitors
Hits are just bad. The number of times your image or script gets loaded has nothing to do with how successful your web site is. (Later, it earned the acronym HITS, which stands for “How Idiots Track Success.”)