So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. What now? A surprising amount of tests end up inconclusive. According to Experiment Engine’s data, anywhere from 50% to 80% of test results are inconclusive, depending on the vertical and stage of the testing program
He’s arguably one of the most persuasive men in history, and he rocked a dress before Jaden Smith was even a twinkle in Will’s eye. No, we’re not talking about Kanye — we’re talking about Aristotle. And despite the fact that he lived long before the invention of the modern computer, Aristotle can teach us a few things about landing page optimization and how to effectively persuade your visitors to click your CTA.
Most of us here will agree that pop-ups are annoying. Nobody likes when these pop-ups sprout, blend, and bloom in from all sides while they are attentively reading or watching content. However, pop-ups have been around for ages, and there’s a reason why they still exist. They work! Pop-ups help websites catch the attention of their visitors and convert them into customers or leads, using lucrative offers.
What should marketers be on top of this year? One major theme is the establishment of testing as a widely accepted business practice. If last year we were “embarking on the golden age of conversion optimization,” this year finds us fully entrenched in it. Read blog post about: The top 8 marketing trends for 2016.
In the last 5 years, email has been pronounced dead half a dozen times, if not more. The truth is that email is very much alive and, for most optimizers, it’s far from being on its proverbial deathbed. How can there be such a divided opinion? Segmentation and personalization are the answer…
Day in and day out, you’re surrounded by copy. You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. It’s easy to look around and think, “Yeah, I could have written that.” Whether you’re just getting started with copywriting or you’ve already written a few dozen landing pages, it’s important to know that copywriting mistakes are not few and far between.
To avoid making them yourself, it’s important to be aware of the most common (and costly) copywriting mistakes plaguing sites.
Email marketing is your ticket to online profits.
You put a lot of work in to build your email list. Don’t waste your subscribers. Use these 7 techniques to drastically improve your open rates and turn your list into a consistent winner for your business.
Tools are nothing without a framework. In fact, tools can even be dangerous when you just have them.
They can lull you into complacency, knowing you can always track key performance indicators; even if in practice, you just generate reports without tying the reports into actions for the site.
You’ll know you have the right set of tools when the tools service the full stack, monitoring different things per phase, and giving you the data you need tweak your marketing approach.
For a lot of companies, January is a time to step back and plan for the year. If you’re in one of those companies, it’s a unique opportunity to course-correct.
It may be the one time you can finally grab a budget for that small survey tool you’ve always said the company needed; the one time you can fix HREFLang on the site because geography challenges are killing your conversion funnels; the one time you can make everyone pay attention to fixing on-site search.
Whatever you’re trying to achieve for web usability as the year starts, it pays to look at what a lot of the players in the space are getting wrong – and how you can improve your batting average this year by avoiding the landmines.
Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. But that’s just not enough today.