CRO Tricks of The Trade

7 eCommerce Site Mistakes to Get Rid of in 2016

Featured products on the homepage. Rotating banners. Backgrounds that add “personality.”

Most of those in the online marketing field understand why these are used by a ton of sites, and some of us know why these aren’t helpful when you put on your usability glasses.

But they’re there, even if you’re seeing slightly fewer of them now.

Here are the 7 things we hope to see less of in eCommerce sites 2016.

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CRO Tricks of The Trade

How To Better Measure B2B Lead Generation

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites, you can also learn a lot about B2B lead generation if you’re using analytics correctly.

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CRO Tricks of The Trade

How to Use eCommerce Email Marketing to Increase Conversions

As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless. Are you getting real results or simply opens / clicks? Are you promoting the right products to the right people at the right time?

Generating revenue via email marketing requires strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email. Once you perfect the strategy, conversions will soar. Unfortunately, it’s a little more complex than sending emails at 9:05 a.m. Eastern on Tuesday.

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CRO Tricks of The Trade

5 Parts of a Highly Converting Email – Analysis for Optimization

When it comes to lead generation or customer communication, email marketing is still the preferred medium for a lot of businesses. And, for good reasons.

Email marketing can help businesses generate 138% more revenue.

60% of marketers report that their email marketing efforts produce healthy ROI.

Email even beats the most popular social media platforms in acquiring customers.

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CRO Tricks of The Trade

Hiring an Optimizer? Look For These 8 Traits

Conversion optimization isn’t necessarily something you can major in during college, so how can you tell who will be a world-class optimizer and who will just be..meh? While there are many universal traits that define a good hire – proactivity, strong work ethic, critical thinking, attention to detail, and so on – there are some specific and unique traits that help optimizers flourish.

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CRO Tricks of The Trade

23 Exit Popup Hacks That’ll Make You More Money

Remember those annoying, ugly, blinking grey boxes that popped up only after you’d already clicked the “X” to close the window?   As annoying as they are, it’s important not to be too quick to write off this theory as a whole. Here’s why: When you take advantage of technology’s ability to predict when someone’s moving their cursor to close the tab, you can break that pattern (the strategy is literally called pattern interrupt) to have them start thinking about something else.

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CRO Tricks of The Trade

The Power of Defaults in Conversion Optimization

Defaults are powerful, often deceivingly so. Even if you don’t put much thought into it, you’re nudging your users to act in a certain way. It’s up to you, then, to make sure that you’re nudging them to the best possible action for your company and themselves. What Is a Default?

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CRO Tricks of The Trade

Tracking Web Site Success Like it’s 2016 – the AIDA Framework

In the late 90s, marketers who dabbled with web site marketing had a few things they kept track of.

Hits – the number of times an element (like an image) gets loaded. Views – the number of times pages get loaded for a visitor. Visits – the number of sessions a site has with visitors

Hits are just bad. The number of times your image or script gets loaded has nothing to do with how successful your web site is. (Later, it earned the acronym HITS, which stands for “How Idiots Track Success.”)

 

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