Various studies have estimated the average consumer sees anywhere from 3,000 to 20,000 marketing messages each day. Of course, most of these go unnoticed. One possible reason? People are increasingly tuning out inauthentic and blatant marketing attempts.
Habits are hard to make and easy to break.
But as Covey points out, action is everything. Put this list to work for you and take your optimization efforts to new heights.
Is your hero shot performing as well as it could? Is it driving conversions? You might think that your hero shot is already pretty strong. You’re getting conversions after all, but you always want to keep looking for new ways to improve.
Any copywriter knows that writing landing page copy is an art form in and of itself. Just like any other artist, copywriters need inspiration — a muse of sorts — to craft copy that is truly amazing, rather than just formulaic.
Here’s the thing: nobody reads copy. With the human attention span becoming less than that of a goldfish (eight seconds against nine), writing an engaging copy is a challenging task. According to past research published by Nielsen Norman Group, 79% users scan any new page they come across and only 16% read word by word. The same holds true today, with users finding time to read only 28% of the copy on an average visit.
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Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative?
You’ve heard it all before when it comes to creating high-performing landing pages: “Write engaging copy!” “Get your value proposition right!” and the list goes on.
All of these “best practices” can become obvious, and you see everyone writing about them. So have you ever asked yourself, What if these best practices aren’t true? What if they’re actually hurting my landing page conversion rates?
Heat maps are a popular conversion optimization tool, but what good are they really? It’s easy to say that they help you to see what users are doing on your site. Sure, of course – but lots of other methods do that too, and perhaps with greater accuracy. So how are heat maps useful in the pursuit of higher conversion rates?
Did you ever wonder where that phrase came from?
Steve Jobs? Yoda?
Turns out, nRobert Browning first penned those words in the 19th century, in a poem inspiring minimalist designers to push the limits of simplicity.
How do you ensure your lead generation meets the needs of the people who might become long-term customers? It all comes down to one thing: creating data-driven personas.