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CTAs
Move CTA above the fold
Relocating the primary CTA above the fold increased sign-ups by 23% across 3 SaaS landing pages.
Pricing
Anchoring effect on pricing
Show the highest plan first. Users anchor to the top price, making mid-tier feel like a bargain.
Forms
Reduce form to 3 fields
Every field removed ≈ +10% completion rate. Name, email, go.
Checkout
Social proof near checkout
"12,847 customers this month" near the buy button lifted conversions 18%.
Psychology
Real scarcity beats timers
"Only 4 left" outperforms fake countdown timers. Authenticity wins.
Copy
"Get" converts better than "Submit"
Action CTA copy converts 30%+ better. "Get my free guide" > "Submit form".