Low contrast text loses readers and sales

The trend toward light gray body text on white backgrounds looks clean in Figma. In a real browser, on a real screen, in a room with sunlight, it's hard to read for a significant portion of your audience.

About 8% of men have some form of color vision deficiency. Add in aging eyes, cheap monitors, outdoor browsing, and screen glare, and a significant share of your visitors are straining to read your content. People who strain to read don't convert. They leave.

WCAG AA standard requires a contrast ratio of at least 4.5:1 for body text. Most light gray on white combinations fail this. The fix doesn't require black text. A dark gray (#333 or #444) on white passes AA and still looks refined.

Check your CTA button too. If the button text doesn't have sufficient contrast against the button background, some visitors literally can't read what the button says. They're not going to click something they can't read.