Product images sell more than copy

People don't read product descriptions. They look at pictures, scan the price, check reviews, and decide. If your images don't do the selling, the selling doesn't happen.

The minimum: multiple angles and at least one context shot showing the product in use. A jacket on a white background tells you what it looks like. A jacket on a person walking through a city tells you what it feels like to own it.

Product pages with multiple images consistently outperform single-image pages. Adding a second angle increases add-to-cart by about 9%. Adding a lifestyle or context shot pushes it further. Video, if you have it, tends to outperform both.

The description still matters, but its job isn't to convince. Its job is to confirm. After the images create desire, the description answers the practical questions: size, material, shipping, returns. Keep it scannable. Bullets over paragraphs.