Most visitors see 50% of your page

Install scroll depth tracking on your landing page. The results are almost always sobering. The average visitor sees about half your page. The bottom quarter? Maybe 20% of visitors reach it.

This means that carefully crafted testimonial section you placed near the bottom is invisible to 80% of your traffic. The detailed feature comparison that took two weeks to build? Most people never scroll that far.

The implication is simple: put your most persuasive content higher. Not everything above the fold, but in priority order from top to bottom. The strongest argument first. The second-strongest next. The supporting details below. The content that's nice-to-have goes last.

If your best testimonial is at the bottom and your weakest one is at the top, you've inverted the persuasion. The people who need the most convincing are seeing the least convincing content, because they scroll the least.