Product videos increase purchase intent 73%

A product image shows what something looks like. A video shows what it's like to use it. That's the gap between consideration and purchase intent.

Studies show product videos increase purchase intent by up to 73%. Not because video is magic. Because it answers questions that images can't. How big is it in someone's hands? How does the interface actually work? What does it look like in motion?

Keep it short. Under 60 seconds for product demos. Under 30 for feature highlights. Nobody watches a 5-minute product video before buying. They want a quick confirmation that it works how they think it works.

Never autoplay. Autoplay videos slow the page, burn mobile data, and annoy everyone. A paused video with a clear thumbnail and play button converts better because the user chose to engage. That choice signals intent. Forced video signals disrespect.