Show return policy before they ask
When someone is about to buy, a thought crosses their mind: what if it doesn't work out? If the answer is easy to find, the thought passes. If it's not, the thought grows.
A "30-day free returns" line near the buy button answers the question before it becomes a concern. The buyer doesn't have to scroll to the footer, find the policy page, and read three paragraphs of legal language. The anxiety is handled in place, in context, in the moment.
Every step someone takes to find reassurance is a step where they might leave. If the return policy is buried in a help center article, most people won't find it. They'll either buy with lingering doubt (and return at a higher rate) or not buy at all.
The best placement is within eyesight of the buy button. Not in a popup. Not in a tooltip. Just a line of text: "Free returns within 30 days. No questions asked." Visible. Simple. Done.
Add a one-line return policy summary next to your buy button. Not a link to the full policy. The summary itself, in plain language.
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