Three plans beat five plans

Three options create a natural decision framework: basic, standard, premium. People instinctively understand this hierarchy. They pick the middle one about 60% of the time.

Add a fourth option and the mental model breaks. Now they need to compare features across four columns. The differences become harder to spot. The decision takes longer. Some people give up and decide to "think about it later." They don't come back.

Five options is worse. The feature comparison table becomes a spreadsheet. Every plan has a unique combination of limits and features. The user is doing math instead of buying.

If you genuinely have five distinct customer segments that need five different plans, show three by default and let enterprise customers request a custom plan. The pricing page's job is to convert 80% of visitors quickly, not to serve every possible use case on one screen.