Move CTA above the fold

Most landing pages bury the thing they want you to do. The sign-up button sits below a hero image, a features grid, three testimonials, and a paragraph nobody reads.

The fix is almost embarrassingly simple. Move the button up. Put it where people can see it without scrolling.

Three SaaS teams tested this. Same page, same copy, same button. Just higher on the page. Average lift: 23% more sign-ups. One team saw 31%.

This doesn't mean cramming everything above the fold. It means your primary action should be visible the moment the page loads. If someone already knows they want to sign up, don't make them scroll to do it.