Anchoring effect on pricing

When someone sees a number, their brain latches onto it. Everything after gets compared to that first number. Psychologists call this anchoring. Pricing pages can use it.

Show your most expensive plan first. Not to sell it. To make everything else feel reasonable by comparison.

A $199/mo enterprise plan makes the $49/mo pro plan feel cheap. Flip the order and that same $49 feels expensive because the first thing they saw was your $9 starter.

Most pricing pages default to low-to-high because it feels logical. But people don't process prices logically. They process them relative to the first number they see.