Live chat on pricing pages lifts conversions

Live chat on every page sounds like good customer service. In practice, it generates a flood of low-intent questions from blog readers and tire-kickers. Most of them will never buy.

Put live chat only where high-intent visitors have questions: pricing pages, checkout, and upgrade flows. These are the pages where someone is actively considering spending money and has a specific objection or question holding them back.

A pricing page visitor asking "does the Pro plan include API access?" is one answer away from buying. A blog reader asking "do you have any articles about SEO?" is a support cost with no conversion potential.

The ROI difference is dramatic. Live chat on pricing pages converts at 10-15% of conversations. Live chat on blog pages converts at under 1%. Same tool, same cost per agent, wildly different return.