Your thank-you page is wasted real estate
Someone just bought from you. They're happy. They're engaged. They're on a page that gets literally 100% of their attention because they're checking that the order went through.
Most confirmation pages show an order number and say "check your email." That's it. You just wasted the highest-attention moment in the entire customer journey.
What works on a thank-you page: a referral prompt ("Share with a friend, get $10"), a one-click upsell ("Add this for 20% off, ships with your order"), a survey question ("What almost stopped you from buying?"), or a social share button.
The referral prompt alone can drive 5-15% of new customers if the incentive is right. The upsell can increase AOV by 10%. The survey gives you conversion research you can't get any other way. Pick one. Don't do all four.
Look at your current thank-you page. If it only shows an order number, add one element: a referral prompt, an upsell, or a one-question survey.
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