FAQs on pricing pages reduce support tickets and increase conversions

Someone staring at your pricing table has specific questions. Can I cancel anytime? Is there a setup fee? What happens when I hit the limit? Do you offer refunds?

If the answers aren't on the page, they have two options: dig through your help docs, or leave. Most leave.

A focused FAQ section directly below the pricing table catches these people. Not a general FAQ page buried in the footer. Five to seven questions that address the specific anxieties someone has when they're about to spend money.

The questions to include aren't hypothetical. Check your support inbox. The questions people ask before buying are the ones that belong on the pricing page. "What payment methods do you accept" shows up in every SaaS support queue. Put it on the page and that question becomes a conversion instead of a ticket.