CROtricks
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Finding the next AB testing idea just got easy

Not frameworks. Not theory. Just ideas worth testing.

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CTAs

CTA placement

Relocating the primary CTA above the fold increased sign-ups by 23% across 3 SaaS landing pages.
Pricing

Price anchoring

Show the highest plan first. Users anchor to the top price, making mid-tier feel like a bargain.
Forms

Fewer form fields

Every field removed ≈ +10% completion rate. Name, email, go.
Checkout

Social proof

"12,847 customers this month" near the buy button lifted conversions 18%.
Psychology

Real scarcity

"Only 4 left" outperforms fake countdown timers. Authenticity wins.
Copy

CTA copy wins

Action CTA copy converts 30%+ better. "Get my free guide" > "Submit form".

Why this exists

Most weeks, you already know what to optimize. You just need a fresh angle.

CROtricks explores hundreds of conversion patterns, experiments, and behavioral insights then surfaces the ones worth your time. One email, every week.

Not every idea will be a winner. But the good ones give you the spark to think differently about a page, a flow, or a test you've been putting off.

Every idea is picked to be something you can actually implement, not just read about.