14 ideas about checkout.
Social proof near checkout
"12,847 customers this month" near the buy button lifted conversions measurably.
Remove distractions from checkout
Removing the navigation bar from checkout pages reduced cart abandonment considerably.
Trust badges that actually matter
Not all trust badges are equal. Some increase conversions. Others just take up space.
The 3-email cart recovery sequence
One abandonment email recovers some lost carts. Three emails in the right sequence recover significantly more.
Money-back guarantees increase sales
A 30-day money-back guarantee increases purchases. Almost nobody uses it.
The free shipping threshold trick
Setting free shipping just above average order value increases AOV meaningfully. People add items to avoid paying for shipping.
Sticky add-to-cart increases purchases
A sticky buy button that follows the user as they scroll keeps the action always one tap away.
Your thank-you page is wasted real estate
The order confirmation page has 100% attention and almost everyone ignores it. Use it.
More payment methods, fewer drop-offs
Adding Apple Pay and Google Pay reduces checkout drop-off. People leave when their preferred method isn't available.
Cross-sells work, upsells backfire
Suggesting a $10 accessory for a $50 product increases AOV. Suggesting a $100 upgrade makes people reconsider the whole purchase.
Forced accounts kill checkout
Requiring account creation at checkout loses a significant share of buyers. Let them buy first, create an account after.
Every click after "buy" is a leak
Amazon patented one-click checkout for a reason. Every additional step after the purchase decision loses buyers.
Show checkout steps upfront
"Step 2 of 3" tells people how much is left. Without it, every next button feels like it might lead to five more screens.
Default quantity of 1 loses bundle sales
Pre-selecting a recommended quantity or showing a "most popular: pack of 3" increases average order value without feeling pushy.
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