8 ideas about checkout.
Social proof near checkout
"12,847 customers this month" near the buy button lifted conversions 18%.
Remove distractions from checkout
Removing the navigation bar from checkout pages reduced cart abandonment by 15%.
Trust badges that actually matter
Not all trust badges are equal. Some increase conversions. Others just take up space.
The 3-email cart recovery sequence
One abandonment email recovers 5%. Three emails in the right sequence recover 12%.
Money-back guarantees increase sales
A 30-day money-back guarantee increases purchases. Almost nobody uses it.
The free shipping threshold trick
Setting free shipping at 15% above average order value increases AOV by 12%. People add items to avoid paying for shipping.
Sticky add-to-cart increases purchases
A sticky buy button that follows the user as they scroll keeps the action always one tap away.
Your thank-you page is wasted real estate
The order confirmation page has 100% attention and almost everyone ignores it. Use it.
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