9 ideas about ctas.
Move CTA above the fold
Relocating the primary CTA above the fold increased sign-ups noticeably across 3 SaaS landing pages.
Top-of-page notification bars convert
A sticky notification bar with a single message outperforms pop-ups with less annoyance.
Deadline copy beats countdown widgets
A simple "Ends Friday" line outperforms animated countdown timers. Less widget, more trust.
Small buttons lose mobile taps
Buttons under 44px tall miss a significant share of mobile taps. Fingers are bigger than cursors.
Show return policy before they ask
A return policy visible near the buy button reduces purchase anxiety. Hidden policies feel like something to worry about.
Repeat your CTA, don't assume they saw it
One CTA at the top isn't enough. Different visitors decide at different scroll depths. Meet them where they are.
Welcome mats capture more emails than sidebars
A full-screen welcome overlay with an email capture outperforms sidebar forms by 3-5x. Attention is undivided.
Sticky bottom bars work on mobile
A persistent CTA bar at the bottom of mobile screens increases conversions. The thumb is already there.
Popups after 30 seconds outperform immediate ones
Showing a popup immediately annoys people. Showing it after 30 seconds of engagement catches people who care.
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