14 ideas about copy.
"Get" converts better than "Submit"
Action CTA copy converts significantly better. "Get my free guide" > "Submit form".
Headlines that actually convert
Your headline does 80% of the work. Most headlines do 0% of the selling.
Subject lines under 40 characters win
Short subject lines get noticeably higher open rates. Say less, get opened more.
Micro-copy that reduces friction
The small text around forms and buttons changes behavior more than the headline does.
Write a value prop in one sentence
If you can't explain the value in one sentence, the landing page won't work either.
Pricing CTAs should say what happens next
"Start free trial" tells people what clicking does. "Get started" could mean anything. Specific CTAs reduce hesitation.
Build your own comparison page before competitors do
"Your Product vs Competitor" pages rank for high-intent keywords. If you don't make one, someone else will.
Long copy vs short copy depends on price
Cheap products need short copy. Expensive products need long copy. The price determines how much convincing people need.
"My" outperforms "your" on CTAs
"Start my free trial" beats "Start your free trial." First person makes the user the subject.
Features tell, benefits sell
"256GB storage" is a feature. "Store 50,000 photos" is a benefit. One describes the product. The other describes the life.
Some words trigger action, most don't
"Instant," "free," and "proven" consistently outperform neutral language. Not because they're tricks. Because they answer anxieties.
Say what you do in the first line
If a visitor can't tell what your product does within 5 seconds, nothing below the fold matters.
Numbers in headlines increase clicks
"3 ways to reduce bounce rate" gets more clicks than "How to reduce bounce rate." Numbers promise specificity and scanability.
Subheadlines do the selling headlines can't
The headline hooks. The subheadline explains. Together they answer "what" and "why" in under 3 seconds.
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