8 ideas about copy.
"Get" converts better than "Submit"
Action CTA copy converts 30%+ better. "Get my free guide" > "Submit form".
Headlines that actually convert
Your headline does 80% of the work. Most headlines do 0% of the selling.
Subject lines under 40 characters win
Short subject lines get 12% higher open rates. Say less, get opened more.
Micro-copy that reduces friction
The small text around forms and buttons changes behavior more than the headline does.
Write a value prop in one sentence
If you can't explain the value in one sentence, the landing page won't work either.
Change your tab title when users leave
Changing the browser tab title when someone switches away can bring them back. Use it sparingly or it feels desperate.
Build your own comparison page before competitors do
"Your Product vs Competitor" pages rank for high-intent keywords. If you don't make one, someone else will.
Long copy vs short copy depends on price
Cheap products need short copy. Expensive products need long copy. The price determines how much convincing people need.
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