29 ideas about ux.
Exit intent that doesn't annoy
A well-timed exit popup recovers a meaningful share of abandoning visitors. A bad one makes them never come back.
Fix your mobile conversion gap
Mobile gets 60% of traffic but 30% of conversions. The gap is usually fixable.
Every second costs you conversions
A 1-second improvement in page load time increases conversions measurably.
Product images sell more than copy
Adding a second product image angle increases add-to-cart noticeably. Context shots increase it more.
Shorter onboarding, higher activation
Cutting onboarding from 7 steps to 3 doubled activation rates. Most steps weren't needed.
What to put above the fold
The first screen decides everything. Most pages waste it on a stock photo and vague tagline.
Get users to the aha moment faster
Users who hit the core value in the first session convert 3x more than those who don't.
Hero images can hurt conversions
Removing a generic hero image and replacing it with a clear headline increased conversions noticeably.
Lazy load everything below the fold
Lazy loading images and scripts below the fold cuts initial load time dramatically.
Site search users convert 2-3x more
Visitors who use site search convert at 2-3x the rate of those who browse. Most sites hide the search bar.
Empty states are hidden conversion killers
A blank dashboard after sign-up kills activation. The first thing new users see should never be nothing.
Breadcrumbs reduce bounce rate
Breadcrumb navigation reduces bounce rate by giving users context and an easy path back. Google likes them too.
Live chat on pricing pages lifts conversions
Adding live chat specifically on pricing and checkout pages lifts conversions measurably. On blog pages, it just costs money.
Product videos increase purchase intent substantially
Short product videos increase purchase intent. But auto-play kills it. Let users press play.
Your unsubscribe page is a retention opportunity
Most unsubscribe pages just say goodbye. Smart ones offer alternatives and save a meaningful share of churning users.
Prioritize above-the-fold rendering
Render the first screen instantly. Load everything else after. Users judge speed by what they see first.
Background videos slow everything down
That cinematic hero video costs 3-5 seconds of load time. Most visitors scroll past it before it plays.
Whitespace isn't wasted space
Adding more space between elements increases readability and comprehension. Cramming more content doesn't help.
Simpler pages convert, complex pages impress
Every decision costs mental energy. Reduce the decisions and the conversions go up.
Eyes follow arrows and gaze
A photo of someone looking at your CTA directs attention to it. A photo looking at the camera does nothing.
Most visitors see 50% of your page
Only 50% of visitors scroll past the midpoint. Your best content might be below where most people stop.
Skeleton screens feel faster than spinners
A gray placeholder layout that fills in with content feels faster than a spinning circle, even when load time is the same.
Low contrast text loses readers and sales
Light gray text on white looks sleek. It also loses a significant share of visitors who can't comfortably read it.
Larger thumbnails get more clicks
Increasing product thumbnail size meaningfully increases click-through to product pages. Bigger images carry more visual information.
Help text beats tooltips
Tooltips hide information behind a hover. Inline help text shows it upfront. The information that's always visible gets read.
Category pages are landing pages too
Most SEO traffic lands on category pages, not the homepage. But category pages rarely get optimized for conversion.
Blue links still get the most clicks
Twenty years of internet trained people that blue underlined text is clickable. Fighting that convention costs you clicks.
Product badges guide choices
"New," "Best seller," and "Limited" badges on product listings increase click-through by directing attention.
Anchor links reduce bounce on long pages
A mini table of contents at the top of long pages lets visitors jump to what matters. Fewer people leave because they see the structure.
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