16 ideas about ux.
Exit intent that doesn't annoy
A well-timed exit popup recovers 3-5% of abandoning visitors. A bad one makes them never come back.
Fix your mobile conversion gap
Mobile gets 60% of traffic but 30% of conversions. The gap is usually fixable.
Every second costs you conversions
A 1-second improvement in page load time increases conversions by 7% on average.
Product images sell more than copy
Adding a second product image angle increases add-to-cart by 9%. Context shots increase it more.
Shorter onboarding, higher activation
Cutting onboarding from 7 steps to 3 doubled activation rates. Most steps weren't needed.
What to put above the fold
The first screen decides everything. Most pages waste it on a stock photo and vague tagline.
Get users to the aha moment faster
Users who hit the core value in the first session convert 3x more than those who don't.
Hero images can hurt conversions
Removing a generic hero image and replacing it with a clear headline increased conversions 11%.
Lazy load everything below the fold
Lazy loading images and scripts below the fold cuts initial load time by 40%.
Site search users convert 2-3x more
Visitors who use site search convert at 2-3x the rate of those who browse. Most sites hide the search bar.
Empty states are hidden conversion killers
A blank dashboard after sign-up kills activation. The first thing new users see should never be nothing.
Breadcrumbs reduce bounce rate
Breadcrumb navigation reduces bounce rate by giving users context and an easy path back. Google likes them too.
Live chat on pricing pages lifts conversions
Adding live chat specifically on pricing and checkout pages lifts conversions 10-15%. On blog pages, it just costs money.
Product videos increase purchase intent 73%
Short product videos increase purchase intent. But auto-play kills it. Let users press play.
Your unsubscribe page is a retention opportunity
Most unsubscribe pages just say goodbye. Smart ones offer alternatives and save 10-15% of churning users.
Prioritize above-the-fold rendering
Render the first screen instantly. Load everything else after. Users judge speed by what they see first.
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